New Mags' flagship store by Norm Architects

Danish magazine store New Mags recently opened a flagship store in the old center of Copenhagen, designed by no one less than Norm Architects. For the design, they took inspiration from traditional libraries, featuring the unique and curated coffee table books as the heroes of the space. The books serve as pieces of art, alongside a selection of sculptures and design objects.

The framework of the design consists out of natural materials like oak and golden sandstone, which has a tranquil effect that invites you to immerse yourself in the wide variety of meaningful, beautiful books. The combination of form, materials and function creates a dynamic space that embraces the essence of the brand, while showcasing the books in a warm ambience.

“As inspiration for the project, we looked at the book-lover’s paradise; the library. And with iconic elements like the long study tables and large wooden shelving, filled to the brim with beautiful and large volumes alongside prominent sculptures and ornamental moldings in mind, we set out to design a contemporary and more minimalist version, where all the books are still displayed in this warm, cosy and stimulating atmosphere.” – Jonas Bjerre-Poulsen, Norm Architects

Photography by Jonas Bjerre-Poulsen & Sandie Lykke Nolsøe